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5 Strategies for Promoting Your Corporate Videos Online

5 Strategies for Promoting Your Corporate Videos Online

Videos are a simple and effective way to increase your search engine rankings and boost up your customer engagement. Did you know that YouTube is the world’s 2nd largest internet search engine?

Youtube has over a billion users and it has now become such a powerful medium that businesses all over the world are incorporating videos of various types into their marketing strategies.More about Corporate video production 

What to Shoot

From corporate videos to product demos and customer testimonials, there are many options for companies to select from, to reach out to their target audience. Choose wisely depending on your type of business, product, and services.

Product Demos: A video is the best way to show off your product to a potential customer, what it looks and feels like.

How-to Videos: Are you selling a hair or skin product. Create a video that shows hair/skin care regimes to remind people about your product and its qualities.

Customer Testimonials: Authentic testimonial videos are more effective for conversion than written testimonials in websites.

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Ensuring Your Video Gets Found

If you have already created a video and uploaded it on to social media sites like Facebook and video sharing sites like YouTube, then its time to promote your videos to ensure it gets seen by the right audience.

To make sure your video gets viewed, the length of the video is a crucial factor. Though Facebook allows videos up to 45 minutes in length (1GB file size), the average video on this Facebook is just 44 seconds in length and you will find that the most popular ones are even shorter.

Twitter allows up to two minutes and 20 seconds while Instagram allows only 60 seconds (150 MB file limit). So keep your videos short and sweet on Twitter and get straight to the point if you are using Instagram.

Twitter allows up to two minutes and 20 seconds while Instagram allows only 60 seconds (150 MB file limit). So keep your videos short and sweet on Twitter and get straight to the point if you are using Instagram.Live streaming on Facebook is a great option too consider. Twitter's live video app, Periscope enables businesses to broadcast videos to customers at specific times.

Twitter allows up to two minutes and 20 seconds while Instagram allows only 60 seconds (150 MB file limit). So keep your videos short and sweet on Twitter and get straight to the point if you are using Instagram.Live streaming on Facebook is a great option too consider. Twitter's live video app, Periscope enables businesses to broadcast videos to customers at specific times. Catchy titles and clear descriptions help viewers find your video.

Remember to encourage them to share and embed your video so that it reaches a wider audience.